Newmarket Holidays is predicting a bumper year for Elvis-inspired trade sales following the release of Baz Luhrmann’s biopic of the King’s early life, which opens in cinemas on 24 June. To prepare for the big-screen opening of ‘Elvis’, the escorted tour expert has launched a specialised training module for agents, created dedicated collateral about the star and his influences, and introduced an eye-catching 15% discount to support trade sales.
