In today’s competitive media world, it’s increasingly hard to find ways to stand out from the crowd. Our creative approach and strong relationships with the media ensure our clients’ voices are heard loud and clear.
We carefully target the media to the message to maximise take up and return on investment (ROI). We have strong media relations – from broadcast, print and online journalists working on national, lifestyle, specialist and trade titles, to influential freelancers working on a variety of publications.
At the core of our PR support is a proactive press office service. From writing and distribution of press materials, proactive media relations and pitching to managing media interviews and profiles, writing opinion pieces and speeches and arranging competitions and promotions, these are the key elements of effective PR support. Our success with identifying topical story ideas and communicating key messages is part of the reason many of our clients have been with us for many years. Our enthusiasm ensures we proactively sell in stories and our attentive nature guarantees strong follow up as well as thoroughly prepared materials and briefing notes.
We have extensive experience in proactively managing visiting journalist programmes for both groups and individuals. With the media increasingly looking for quirky angles, personalities, lifestyle angles or simply a good tale to tell, we work hard to plan inspirational itineraries. And faultless organisation and execution go without saying.
Celebrity visits and celebrity-written features are a prime way of generating coverage and creating a buzz about a destination, hotel or campaign. Hume Whitehead has worked with a wide range of celebrities from sports personalities to actors, TV presenters and more.
From a press conference to major media launch, events of all kinds play their part in generating the coverage our clients expect. Ask us about the annual general meeting we organised for the British Guild of Travel Writers, or the time we hosted a floating breakfast for the President of Tenerife. It’s all in a day’s work.
We are proud to have worked with many luxury brands, understanding the specific requirements of the luxury sector and how to communicate with its discerning clients. Luxury brands require slightly different thinking and approach and we’d be delighted if you would trust us with your high-end product or service.
Hume Whitehead is one of the most effective, efficient and creative PR companies I work with.